Privacy Policy

This Privacy Policy applies to LinkMyStore seller dashboards, storefronts, checkout experiences, order workflows, reporting tools, communications, and related services operated by LinkMyStore Technologies.

It explains what data we collect, how we use it, the circumstances in which we share it, and the choices available to users. By using LinkMyStore, you acknowledge the data practices described in this Policy.

We may collect the following categories of information:

• Seller account data: name, email, phone number, store name, store slug, business category, subscription status, and related onboarding details.
• Store configuration data: product listings, product media, pricing, descriptions, availability, custom policies, themes, settings, affiliate configuration, and seller payment details such as UPI IDs.
• Buyer and order data: buyer name, email, phone, delivery details, selected products, order references, fulfilment state, and communication metadata.
• Manual UPI proof data: UTR or UPI reference numbers, screenshots or uploaded proof, timestamps, and seller confirmation records where manual verification is used.
• Reporting and grievance data: complaint descriptions, supporting information, related store URLs, order references, contact details, and any abuse, fraud, privacy, or IP report information you choose to provide.
• Technical and security data: device data, browser data, IP address, logs, diagnostics, cookies or session identifiers, and security telemetry used to protect the platform.

The current checkout flow on LinkMyStore is manual UPI. Buyers transfer money directly to sellers using seller-provided payment details, and sellers verify proof independently.

• We do not store buyer card numbers, CVV data, UPI PINs, net-banking passwords, or similar payment secrets.
• We do not operate a buyer wallet, settlement account, or custodial balance for seller transactions.
• We may store order-state metadata and buyer-submitted payment proof to support seller confirmation, fraud review, and digital delivery workflows.

• To create and maintain seller accounts, storefronts, listings, and subscriptions.
• To process orders, send seller and buyer notifications, and support digital delivery workflows.
• To record buyer-submitted payment proof and update seller-facing order management states.
• To investigate fraud, abuse, privacy complaints, IP claims, and seller reports.
• To provide customer communications, troubleshoot issues, improve features, and measure platform performance.
• To satisfy applicable legal, regulatory, security, tax, audit, or law-enforcement requirements.

We may share information with the following categories of recipients where reasonably necessary:

• Cloud hosting, database, email, analytics, storage, logging, and other infrastructure providers.
• Service providers that help operate seller notifications, report handling, or support workflows.
• Professional advisers, law-enforcement bodies, regulators, or courts where legally required.
• Sellers, where necessary to process orders, review buyer-submitted proof, or manage fulfilment on their storefronts.

We do not sell personal data for third-party advertising purposes.

We retain data for as long as reasonably necessary to operate the platform, enforce our policies, resolve disputes, investigate abuse, satisfy legal obligations, and maintain security and audit records.

We use administrative, technical, and organizational safeguards that are designed to protect personal and business data, including access controls, encrypted secret storage where applicable, logging, and environment-based protections. No online system can guarantee absolute security.

Sellers receive buyer information through their storefronts and dashboards as independent businesses. Each seller is independently responsible for using buyer information lawfully and only for legitimate order fulfilment, support, and transaction-related purposes.

Sellers must not misuse buyer data for spam, harassment, unlawful profiling, unauthorized marketing, or any purpose unrelated to their legitimate seller-buyer relationship.

Subject to applicable law, you may request access, correction, deletion, or clarification regarding personal data held by us. We may need to retain certain information for legal, security, fraud-prevention, or recordkeeping reasons.

Buyers should contact the seller first for delivery, returns, refunds, access, scheduling, or any other fulfilment request. LinkMyStore should be contacted only to report fraud, abuse, privacy concerns, intellectual property issues, or repeated non-fulfilment.

Privacy requests, legal notices, seller reports, and platform-level concerns may be raised through the Contact page.

We may update this Privacy Policy from time to time to reflect product changes, legal developments, or operational needs. Material changes may be posted on the platform or communicated by email. Continued use after the effective date of an updated Policy constitutes acceptance of the revised Policy.

For related terms governing acceptable platform behavior, see the Acceptable Use Policy and Terms of Service.